From Music Teacher to Trailblazing Entrepreneur: Paulette Ensign's Extraordinary Journey

Imagine deviating from the norm and choosing 110 tips over the traditional 101, and managing to catapult that uniqueness into a successful career! Intrigued? Meet Paulette Ensign, our fascinating guest who carved her path from being a music teacher to a professional organizing consultant, finally emerging as a trailblazing entrepreneur. Listen as she divulges her unique marketing strategies like leveraging library reference books and her decision to continually evolve, providing you an invaluable glimpse into her exceptional journey.

Are you ready to uncover the secret to large quantity sales or the art of building lasting relationships? Paulette breaks down these complex aspects, emphasizing on the power of resilience and gratitude. From sharing her experiences with licensing deals to dissecting the value of knowing your buyers, she offers wisdom that is equally applicable in business and life. As we navigate through the importance of fostering a strong network of advisors, friends, and acknowledging one's expertise, you will find yourself empowered with insights that can fuel your career or personal growth. So, sit back, and let Paulette’s extraordinary journey inspire the trailblazer in you.

Chapters

• 0:00 Career Transitions and Marketing Strategies
• 15:13 Creating Relationships and Gratitude in Business
• 25:43 Friendship and Sharing Knowledge's Importance

Transcript

Speaker 1: 0:00

I'll keep all my jokes clean.

Speaker 2: 0:03

No need to keep the jokes clean. Hello and welcome back everyone. As you guys know, my name is Nicole and I am here with the amazing Paulette and sign and she is the tips marketing. The tips queen, like you are just absolutely amazing, paulette. Take it away, tell us a little about you and you're absolutely amazing business.

Speaker 1: 0:26

Well, thank you very much, Nicole. Thanks so much for the invitation. I know that you and I are really great at sharing a lot of good educational information in between laughs. Yes, that you know. Unless we are having a good time with this, what's the point? Amen? So how far back do you want me to go? You want me to go back to 32 years and, just you know, make data points here.

Speaker 2: 0:52

I'm happy to see that you told me that you had. You didn't have two nickels to rub together and now you're just like a freaking rock star. So I got to hear that story. Tell us about it.

Speaker 1: 1:02

OK, so I am now on my third career as an adult with this company, tips Products Publishing Agency, and I didn't come out of my mother knowing how to do any of what I know today. The other two careers the very first one is the only one I have paper for and that was I taught string instruments violin, viola, cello and bass to elementary school children and I loved the kids. The adults, that was a different conversation, however, I love the kids. However, there was a lot to deal with with the adults, including my supervisor, who he was. Every idea had to be his and I did come to him with a lot of ideas which kept the music department on the map and in the budget. After about a total of 16 years of doing string instruments and, by the way, I realized I was a far superior teacher than a performer, and that was a crucial awareness to make, also that I am good at teaching, and that really has been the thread that's gone all the way through all three of my careers. So, finally, I said things that I would not say in public right now and I decided that it was time to leave that industry. I had two degrees in music, ed and yet I wasn't happy. And if I wasn't happy, how could I really be my best in what I could share? So I didn't look to see if there was any water in the pool before I jumped into it.

Speaker 1: 2:48

I left teaching strings and kind of popped around for about a year, unsure about what I was going to do. At the time I was still married and we were. We didn't have two nickels to rub together. I finally accepted an offer that a former neighbor had made to let me help her dig through and organize the piles of paper and other stuff she had, which was my entry into the second career of professional organizing consultations. And I was a professional organizing consultant and productivity specialist. And little did I know that. Not only did I, but anybody else in that young, young industry. We each thought we made up the whole profession, and that was on April 1st of 1983. It was not an April Fool's joke that I started that.

Speaker 2: 3:40

And birthday April 1st.

Speaker 1: 3:41

I totally understand, it's a very special day in your life. That's like September 22nd is the sacred day of my year. There may be other holidays that people you know decide that those are sacred days. September 22nd is mine, at any rate.

Speaker 1: 3:59

I was very involved in helping to move the professional organizing industry forward because, as a first born, I love trailblazing and starting things that weren't there before, which really does typify my third career. But anyway, during the again about 16 years of being in the professional organizing industry, I led quite a few different volunteer leadership positions, including national president and, yeah, why not make a cross country move just for grins and giggles in the middle of being national president. However, in the early nineties you know, just before you were born, nicole the sales cycle on consulting and speaking as an organizer was getting longer and longer and I had formed these habits called eating and paying the rent and it wasn't really keen on breaking either of them. And, as I love to tell this story, the universe always provides, always. So somebody walked past me with a little booklet on how to improve your business communication skills and I looked at that and I said, well, I can certainly afford to improve my business communication skills and I bet you I could do a booklet, a tips booklet, on organizing your business life. Now, keep in mind, I didn't know how, I didn't know what again, didn't have two nickels to rub together, never took a business course to this day. In fact, I mean I've dabbled with some webinars that I've attended. However, there's no degree that says other than you know, slogging through, figuring things out and asking a lot of questions.

Speaker 1: 5:50

So six months after I saw that booklet that I had thrown into a drawer, by the way, and nothing had changed, I pulled the booklet out and I went yeah, I think I want to see how far I can go with this. 110 ideas for organizing your business life was born at that moment and at that point you know I just mentioned that, as a first born, I like and really own my uniqueness. It's oxygen. I breathe very, very easily and very well and very productively. So why would I do 101 of anything? Because the rest of the planet does 101. So that was one of the two reasons that it came out to be 110 ideas. The other was that's when I ran out of ideas. So I had to figure out ways to get this booklet out there and generating revenue and to function as a marketing tool. So what I came up with in the immediate at that point for the first year of my business was I sat in the local library.

Speaker 1: 6:55

Now, keep in mind 1991, the internet wasn't a thing yet Hard to imagine today, however, it wasn't.

Speaker 1: 7:02

So I went to the local library in the reference department, pulled off the shelf One of these big fact directories of information that I needed to find and contact editors in magazines and, because my topic was so generic and, by the way, didn't have a word in it about the computer, so it became an evergreen at that point, paper, time and space, which is generic and everybody on the planet just about can stand to organize their own business and the people that I just about can stand to organize a little bit of their paper time and space.

Speaker 1: 7:40

Well, I sent them, one at a time, to these editors, a copy of the booklet and a cover letter inviting them to excerpt from the booklet into an article that they would write, provided they would put the contact information and the price at that point five bucks for a single copy into an article they would write and put into their magazines. Well, if you can imagine this on a daily basis, tubs of envelopes from the post office every day, each one of them with some form of money in it. Some was green money, some was checks. Some were checks from other countries where I couldn't cash it because the transaction fee was more than the face value of the check. So that was the first year of how I did it 50,000 copies, one at a time.

Speaker 2: 8:37

Wow, wow, I love that.

Speaker 1: 8:39

Yeah right, I mean, it was mana from heaven, from where I was coming from, not gigantic money. However, my gratitude was immeasurable During that phase and I promise you I will get more laser in a moment, but I think that these steps are useful for people to get a sense of how it is that I personally ended up selling over 2 million copies of that booklet and its content in various languages and formats Wait for it Without spending a penny on advertising. Well, that captured the attention of a lot of people and during that first year, there were all kinds of people approaching me that, even if I really was good at cold calling, I never could have accessed. I never could have broken through the wall. Well, the one that changed my business model, like over a weekend, was one check I got for $1,000.

Speaker 1: 9:50

And I wanted to know what this person thought they were buying. Now, keep in mind that I mentioned that I was very involved and, ultimately, national president of the association, national Association of Professional Organizers and I had access to all the major manufacturers having anything to do with organizing, whether it was containers, whether it was office supplies. What I didn't have was knowledge, nicole. I had never been in a corporation, nor do I plan to the closest.

Speaker 2: 10:25

I got yeah right you know.

Speaker 1: 10:27

I mean I needed to be an emotive self determination. I was like a caged animal that time that I was teaching string. So I called this guy who sent me the $1,000 check and I said to him you know, thank you so much. I really need to know what you have in mind. Now I left it as open as that. What you have in mind, I didn't, you know, say how are you going to use it? How many? I didn't say any of that. So he said to me I bought one copy of your book that I saw in a magazine someplace and the he said I loved it so much.

Speaker 1: 11:08

What I decided I want to do is I want to use that booklet. I want to use it as that year's holiday greeting from my company, because it's so generic that no matter whether it's my personal friends or my professional colleagues and vendors and all of that. So, paul, could we have our company name and phone number on the cover? Okay, I didn't know how I was going to make that happen. Seemed like it wasn't going to be rocket science, though, which it turned out not to be rocket science but he very dramatically said I have one big favor to ask you. I said hey, if I can, I'll be happy to. He said would you mind putting your contact information in the booklet, leaving it in there? No, I wouldn't mind at all.

Speaker 1: 11:56

That was a Friday. On Monday, no longer could you get a single copy of my booklet, unless it was a download or a hard copy to a corporate decision maker who would buy in bulk. And from that day on Now, the one thing that I neglected to say was here I'm boasting about the access I had within the organizing industry. This guy had nothing to do with organizing at all. His business was. He was an electrical manufacturers rep firm in San Juan, Puerto Rico. There is nothing about that that ever would have reached my target market list, no matter how creative I feel I am. So that's the business model and I fell into it. However, it's one of the big differentiators of my company, because I don't go near Amazon or single copies in any context, and it's the opportunity to help many more people that way, including your own bottom line as a business owner.

Speaker 2: 13:05

Yes, you know, and I think it's so important to talk about because a lot of people are so focused on getting one of those best seller tags Bye. There's a lot of algorithm stuff that goes into that. A lot of people put too much value in that just because you have a bestseller tag doesn't necessarily mean that it's bestselling right now. It could have been for one day. There's a lot of statistics. You have to be like, say, 50 percent and you're like, well, compared to what, it can be deceptive. But when you have a business model where you are actually selling in quantity, where you might not get a little bad, but the bad is that you actually have money to fund habits that you form, like eating, like you mentioned, even being able to sleep comfortably, you got to be able to pay to keep a roof over your head Even sleeping. You need some money to get that done.

Speaker 1: 14:15

The fact is that a lot of the people that you and I each serve are all about helping. Well, you can help many more people when you fill your own reservoir first. As far as the bestseller campaigns, they've become very popular, very common, let's see. I'm going to share with you my perspective on the bestseller campaigns that could be shared in polite company. There is long-term loving and there is a one-night stand. Both have merit in my opinion and my value structure. However, dot dot dot. The bestseller campaigns have gotten more and more contrived. They're good for people who like to follow the leader, as far as that's what's in vogue today.

Speaker 1: 15:13

I like to create relationship where, when a large quantity has been purchased and it gets distributed, you have no clue where it's going to land, because when somebody's excited about it, they want to share it with somebody and you have no idea who they know, which, in general, is the premise for large quantity sales. Lots and lots of times people say to me they don't have any contacts. My response to them is I know you believe that to be true. I'll give you one example. Notice how I said that I know you believe that to be true. I'm not calling them anything other than somebody I'm talking with. That's all. No label or judgment. You have, none of us have any idea who are next door neighbor, third cousin, six times removed, who is the senior VP of marketing for the Southeast Asia region of a major US company, who would love to see tips to plug into their distribution center, for their distribution vehicle, for a particular annual quarters campaign of promoting something? None of us, we have no clue. Who knows who.

Speaker 1: 16:41

While that may have sounded like a really exaggerated, extreme example, when you think about it for a minute, it really isn't. It really truly isn't. That's like when people talk about how they are locally based. No one is locally based. Yes, you may live in a particular zip code. However, you have no idea who's going to visit you or who's going to move into a new community where a referral really is important, like so many other things, nicole, and I'm sure that you've experienced this in your business the people who are open to learning and to considering possibilities are tangible. Yes, the ones who are not, for whatever their reasons, that's how they're wired, or they are fear-based in their life that that's not something that we'll ever be able to teach them. So I'm here to share the stuff I know with the people who are ready to learn it.

Speaker 2: 17:47

Yes, in my book, one of the first things that I wrote was just like you can lead a horse to water, but you can't make it drink. I can lead you to knowledge, but I can't make you think, so you have to be ready. So I absolutely love that that you say that and I think it's just. It's like you said, it's life changing for someone, not just for the person doing a sale, because if you get a sale on Amazon, for example, if you've been on the back end, you know that there's a lot of stuff that comes off of that before you actually get your profit.

Speaker 2: 18:23

And so when you're selling on Amazon, your profit margins are usually like a dollar, two dollars, no matter where you're selling it at, because you've got to pay for the printing, you've got to pay for the actual machine and then you've got to pay for shipping.

Speaker 2: 18:37

So there's a lot that's involved in that and you're doing it one at a time. There's nothing wrong with that. But when you are able to sell 50,000 copies, like something that's going to affect 50,000 people, you're getting to set your own prices. Really you don't have a lot of the other stuff, probably depending on if you're printing or whatever, but then the impact that that's going to have on your life, because now you have money that you can actually do things with and you can breathe, and then you have time to plan your next thing or reach out to other people, and then the 50,000 people are, like I said, but large numbers. Half of those people, 25,000 people even that are going to be affected and impacted by your work, by your word, by your advice, and so I think it's just such a win-win for everybody it is it's doing it and then it's so easy.

Speaker 2: 19:35

You taught me it's so freaking easy yeah it is.

Speaker 1: 19:40

And another thing too the largest sale that I've ever made was a licensing deal. I've done a number of licensing deals, and licensing for folks who are not clear or aware of it is little more than renting your content, with specific situations of what the licensee can do and cannot do with your content. And I remember I think I shared this with you, Nicole that the easiest way to think in terms of licensing is imagine you own an apartment building. You own the building and you rent out each of the apartments with a written lease saying what can be done, what cannot be done, the term of it. That's a licensing deal. You're licensing out that space, you always own the building, so you always own your own content, and it really becomes a rinse and repeat.

Speaker 1: 20:38

The other thing about Amazon and a lot of other business models is that you never get to know who your buyer is unless you set some kind of a deal up where, if you buy my whatever on Amazon and send me the receipt, you will get, and that's one way in the only way that I've ever heard of of being able to find out who the client was so that they'll buy more from you. And that's how business is done. You know, having repeat buyers, so I know you and I can talk all day and into next year probably, but what else would you like to know from me today?

Speaker 2: 21:23

Yes, no, I was just going to say no. That's just fantastic, Paulette. And so you mentioned gratitude. Talk to me a little bit about. Was gratitude and overcoming yourself a part of this journey? Oh yeah because that's the name of my book, you know yes, oh yeah, definitely.

Speaker 1: 21:44

And I'll tell you there's some very specific pillars that go into gratitude. For me, that being resilient is one of the greatest characteristics that anybody can have, and how that fits into gratitude is that by being resilient and rolling with whatever the challenges are, it's amazing how much brighter and exciting and full life is and I don't mean full busy, crazy, I mean full in the way of richness that when you're resilient and you're open to possibilities which is one of the phrases that I used during my term as national president of that association I asked the question constantly are you open to the possibilities? And one day, when I wasn't, somebody called me out on it. They said oh, such a big shot here you're talking about a open to the possibilities doesn't sound like you are in this particular conversation. So I was nailed and I fessed up to it and I said thank you, and there's gratitude for somebody being that aware, that aware, and the awareness also enters into the gratitude. What am I grateful for in the face of life seeming to be upside down? And it can be the things that are just right in front of our face. You know, I when I've mentioned and we joked about it now a few times about not having two nickels to rub together. There were still a lot of things that I was grateful for now in hindsight.

Speaker 1: 23:21

At the time I didn't have as great an awareness of the value and the importance of gratitude. So I mentioned asking questions. That also has been a great pillar, and I'm laughing at myself now in noticing my own growth, not in an arrogant, obnoxious way, as much as a joyful way that when now somebody asked suggests something to me Instead of barking back at them, what do you think? I'm some kind of a jerk that I don't know, that which I have been known to do quite a bit in my earlier life Very defensive, and you know it was, it was a pox on me. Now I have been successful in a lot of ways in improving who I am and bringing the best of me to people and be able to help them.

Speaker 1: 24:18

So now, when somebody offers me a suggestion that I just didn't think of I had broken my arm a year ago and someone said to me that I had a 40 minute drive to my hairdresser in a couple of days and someone has suggested to me something that I hadn't thought about and I was really glad that she did suggest it. She said have you thought about doing a little local test drive just to see how your arm is working? And I said yes, I assure you I would have. Either my face would have given me away or I would have mouthed off. That would have alienated what was well intended, that I wasn't seeing that way, because it was all about me. What do you think? I'm a jerk. Instead, automatically what came out of my mouth, without me even thinking about it, was Thank you so much. I really appreciate that it never occurred to me. I think I told it was a really valid suggestion, because what I what I observed instantly was any time I had to turn a corner, I had to slow down.

Speaker 1: 25:30

Now, that's not something that I consciously was wired to anticipate. However, experiential learning there it was yeah, the overcoming things. I had some very good advisors. I've had very long term good friends, and that's not a word that I use willy-nilly. Friends are important and I'm there with them and they're there with me. And for long term I mean, I have quite a few and unusually large number of inner circle, given given how I showed up for so many of those years and that's where I was. You know, I make no apologies about it because my parents didn't know any better, so they couldn't teach me what they didn't know.

Speaker 2: 26:22

Right.

Speaker 1: 26:23

And once I realized what was happening, I didn't know all the nits and grits of it. I did know that something wasn't working and I found some real great advisors in my life, one in particular who worked 10 years with me and now I'm version 4.0. And when I first started to deal with that that advisor, I was in the minus column, you know. I left dead bodies in my wake. So I live a stress free life because I can and because I'm aware and that people enjoy working with me and I enjoy working with them and we laugh when we carry on, you know, and we tell jokes of all flavors and we get the job done.

Speaker 2: 27:10

Absolutely.

Speaker 1: 27:11

Now am I done?

Speaker 2: 27:11

yet Hell, no, not even close, no, and now you're helping other entrepreneurs to do the same thing to help. So talk to me a little bit. Speaking of which, can you talk to me a little bit about how we can connect with you online?

Speaker 1: 27:31

I'd be happy to. And for those who are watching this on video, you'll see that my website is following my name in the lower left corner and it is tipsproductscom. That's plural on both those words that make all one word Tipsproductscom. Don't lose your S along the way. If you are high tech, there is also a QR code here that you can scan to find the information that you need to reach me, including my phone number and our website and all of that good stuff. The name of the company is Tips Products Publishing Agency because for 32 years we have been helping subject matter experts and thought leaders to value their expertise. Very easy to undervalue what you know and each of us has a totally different body of knowledge. With very little overlap. Do we have time for me to share just a quick story about that?

Speaker 2: 28:41

as an example.

Speaker 1: 28:43

So one of my closest friends, she and I it's amazing that we've stayed friends for over 30 years because we couldn't be more different she eats at least one meal of statistics a day. Me, I don't care about the statistics, I'm about getting the stuff done and I'm more practical. So we had created a ritual of going to the very large county fair here in San Diego about every other year, and when we were walking, one year we were at the fair and I was eating something and I have very hungry clothes. Clothing loves to participate in any eating function. I can't even open my neck up, go after, and it usually lands on my wonderfully endowed chest.

Speaker 1: 29:39

And that day I was wearing a brand new white shirt. Yes, and it was chocolate that found its way. And I was really annoyed because the shirt was brand new and I haven't been that great in my cleaning skills anyway, and so I was mouthing off about it. My friend looks at me like you know what's your problem, and she says to me you know that white vinegar oil got that out, don't you? And I looked at her like she had 12 heads.

Speaker 2: 30:10

So what are you?

Speaker 1: 30:10

talking about. She said come on, you're smart. You know that white vinegar is a cleaning agent, don't you? I said no. I said yes, you're right that I'm smart, but different smart, I said. She said to me how could you not know that? So she gave me a very wide opening to say the following. I said if you listed the top thousand descriptors of my mother, nowhere on there would be any reference to cleaning skill. I said how could you teach me something she didn't know? Well, that's how that happens. Yes, I've got a body of knowledge that my friend doesn't have, with a little bit of overlap, and she's got knowledge that most of the time, I don't care about. The importance of her is not important to me, and vice versa. You know, she will tell me about how she rented a car from the grounds of an airport and then she'll complain about how expensive it was.

Speaker 2: 31:20

You're paying for convenience, right.

Speaker 1: 31:22

You know. I mean, how do you not know that she's three years younger than me, so it's not like we are different generations and different frames of reference. So, at any rate, that's a very and I'm going to give you one more quicker than what I just did. While I was an organizer, there was a tip that I frequently gave, and it was this take the biggest thing out of the pile first. That immediately shrinks the pile and motivate you to keep going.

Speaker 1: 31:54

Now, while that's not rocket science in and of itself, it's really pretty extraordinary, and I'm fascinated to know how many people that I know have never thought of it. Right, it's plain and simple, they just never thought of it, and yet it can keep you, it's a time saver, it's a motivator, it's just all kinds of positive outcome. So we work with people, especially, you know, as I said, subject matter experts and thought leaders, on how to value their knowledge, because nine to nine times out of a thousand or a hundred is better 99 times out of 99. People who are so close to their knowledge think everybody knows that they don't.

Speaker 2: 32:43

Yes, no, no, that is so true. And, like you said, we discount the things that we know because we're like oh well, I learned this from my mom, so obviously everybody has to know this. They had to learn it from their mom too. And then you go to some people's house and you see how they cook pasta and you're like, oh my God. Or you see how they clean the floor and you're like this isn't cleaning. You're like what are you doing? So, yeah, you realize that it's just little specialties and even with me as a business coach, my clients, they all have amazing skills, you know, and they have their expertise. But when it comes to like the actual business side of it, they're like I don't know. And then I'll be like well, you just have to like do this. And they're like oh my God, why didn't I know this? This is amazing, it's so simple. I'm like that's not your thing, you didn't know that and that's okay.

Speaker 2: 33:35

That's why you hire. You know you pay me the big bucks to help you out. Right yeah.

Speaker 1: 33:40

Well, I'll tell you. There are three possible responses that someone can have. When I share a tip with them, or when you share a tip or any of us, it can be brand new information, stuff they just never knew. White vinegar is a cleaning agent. It can be a reminder of something they knew and haven't used recently, so they kind of forgot about it. And the third is it can be confirmation that an expert just verified what I already know.

Speaker 2: 34:06

Yes.

Speaker 1: 34:06

And you tell me I think all three of those things have high value.

Speaker 2: 34:11

Yes, and it's actually when I write, when I'm recommending tips, content, like for social media. One of the things that I tell my clients is it's a great idea to do an advanced tip and a basic tip, because the advanced tip you're going to be like oh wow, I never thought of that. And then the basic tip is going to be confirmation. Oh, this lady knows what she's talking about. Then you go to another advanced tip and now I'm ready to hear it because, okay, she said something really cool. She said something I knew, so I was right. I want to know what else she has to say, and so it can be the same way in the books, right?

Speaker 1: 34:43

Booklet yeah, in the booklet. Sorry, and I want to remember. Booklet is Paulette booklet.

Speaker 2: 34:51

The.

Speaker 1: 34:51

Thing you just mentioned is great for promotion and publicity, and the value of starting with your first set of 52 tips has to be basic. Yes, not only for the three reasons that's possible that it'll be valuable. It'll be setting yourself up for a recurring revenue sale with whoever purchased in bulk the first set of tips and I'm saying it that way because we really do identify ways to expand your product line with one manuscript of 52 tips. And you know I've talked about booklets, booklets. I will show you just a couple of others that we've done, just to get a frame of reference. That this one was from a physical therapist who specialized in joint pain joint. So knee pain is what this one is about Self managing knee pain 52 tips before considering injections and surgery.

Speaker 1: 36:02

Well, my colleagues, as baby boomers, are all stoked to see this and they want to know where they can get it. This one is a woman who was a living organ donor for her mom. So in this one there's 26 tips for the donor and 26 tips for the recipient on how to prepare, and they wanted to tell their story. So they wrote a small book and we also did an audio recording. So these are just a few of the thousands, thousands, we've done in 32 years and it's real basic stuff on purpose and that we've got those we've. We repurpose the content over and over and over again so that it's information that people who are millennials and who are only online and they don't want to have something to hold in their hand and flip pages, they get the education and the boomers who, yeah, they know we, you know, I'm great about seeing downloads and Kendall and things like that. However, not everybody is.

Speaker 2: 37:13

And there's nothing like having a real physical and sometimes you know like when you go to a restaurant. I want a menu. I don't want to scan your little code, Right?

Speaker 1: 37:24

I want to know.

Speaker 1: 37:28

So this has just been such a joy. You know, and I do have a lot of informational things that are free. So when you go to tips productscom, there is a blog, there is case studies, I do a monthly newsletter and I do have business pages on LinkedIn and on Facebook. So that's all there. And for the folks that are jumping out of their skin and they want to do a 52 tip manuscript, we can help you do that, and it can be way before a book ever gets done. That you're generating money and promoting what your expertise is about buys you time to get the book finished. If, in fact, you want to write a book, if you've already written a book, we can give you alternatives that are new revenue streams and serve to market everything else you've got.

Speaker 2: 38:29

So, no matter what, yes, I love it, and it's such an important reminder that people will pay for the same information delivered in different ways. How many times have we not bought a Kindle book and then the hard copy? I loved it so much. I want it in my library. Or you know what? I love this so much, but I want it for the road trip. Let me get the audio version of this, or let me buy the cards that go with this so I can test myself, or so I can draw them randomly, or so I can play with the kids, whatever. So such such a big deal, and even online. So thank you so much for being here with me. Paulette, I so appreciate your time. Everything that you've said is gold. I was usually at the end. I'm like do you have one last tip? So, do you have one last tip? Because I mean, you gave us so many already.

Speaker 1: 39:14

Yes, I do. I do have a tip Enter who and what you are. Bring back your knowledge is insulting people. How dare you hold? But this is Jewish guilt coming at you. How dare you withhold what you know when you could be so helpful to people? And I say that in the most humorous yet realistic way. Yes yes, yes.

Speaker 2: 39:41

Yeah, you're underserving, like you're doing them an injustice when you don't talk about what you do. You're absolutely right. So this has just been absolutely wonderful, and how awesome that you can get paid to share that knowledge, like you don't even have to do it for free, like make a living from it.

Speaker 1: 39:58

And to do it in ways that you're not getting lost in the shuffle, you're not getting lost in a sea of sameness. I love my uniqueness. I embrace it wholeheartedly.

Speaker 2: 40:11

I love it too.

Speaker 1: 40:13

Yeah, I can follow. That has to be a good reason, though. So, Nicole, I want to honor you in the way of what a joy it is to have a conversation with somebody who gets it. Thank you, you and I, I think and we've started to talk about this of how jointly we can serve people with the different skills, gifts and talents we've each been given. So I look forward to that as well.

Speaker 2: 40:42

I'm excited and does the reminder last thing, what she said? Paulette said you have to take action to know the right questions to ask. So start writing down those tips. I'm gonna write my 52 tips. I already decided my 52 tips are gonna be about my book and I'm gonna write 52 tips for my book and we're gonna go from there. I am so, so, so excited, Paulette. Go take imperfect action, Go get it done. Share your knowledge. It is insulting to everybody else that you have not written your book already, because they need to know what you know.

Speaker 1: 41:17

You know, nicole, I remember having a conversation with you about what I'm wanting to give people who hear this some kind of a gift, and I think you're gonna be doing some followup right With making that link available.

Speaker 2: 41:30

Yes.

Speaker 1: 41:31

Yeah.

Speaker 2: 41:32

Yeah, all the links mentioned down there, down below in the show notes.

Speaker 1: 41:37

Okay, great Thank you. Yeah, in the show notes tipsproductscom slash speaking-bonus2157.

Speaker 2: 41:48

Speaking-bonus215 speaking.

Speaker 1: 41:52

Yeah, and there's dashes in between speaking-bonus2157. That'll take you right.

Speaker 2: 41:58

Thank you, paulette, that's gonna be amazing.

Speaker 1: 42:00

Thank you so much. Yes, we are.

Speaker 2: 42:02

Yes, oh, thank you so much. Paulette, like just your generosity, just your time and giving something to us. So make sure you follow Paulette. All the links, like we said, are gonna be down below. Go grab the freebies, get on the blog. You're ready to get to work with her, call her, set up your call with her and get that tips book written and hit me up and I will help you along the way as well. So thank you, guys all so much for being here. We will see you on the next episode. Bye.

Speaker 1: 42:33

Bye for now.